SEO Websites can be divided into 3 main groups: Technical SEO, Onpage SEO, and Offpage SEO.
The method of grouping is only to separate the businesses in similar ways. In fact, even the Technical SEO career itself is a part of Onpage and Offpage SEO.
Before clarifying the latest updated SEO technical standards in 2020. Let’s go back to find out what is Technical SEO? and why is it important.
What is technical SEO?
Technical SEO or SEO is the process of optimizing websites with the components that make up a standard SEO website. Optimizing SEO techniques is especially important to ensure a machine works with the highest performance.
Technical SEO, can help search engines access, crawl, interpret and index the website without any problems.
Technical SEO is solving technical problems of the website such as: HTML Code, JS, CSS, etc. Bots declaration and navigation files such as sitemap.xml, robots.txt…
There are dozens of different technical SEO standards. Here we learn the most important and important techniques to implement to get the highest-ranking website.
Technical SEO is important
Technical SEO can help increase traffic and better rankings from search engines in the most natural way. The 14 SEO technical issues below should be optimized for every SEO campaign.
- Domain names and domain attributes
- Static URL structure URL
- Website structure
- Highlight structured data
- Canonical card
- Page 404
- HTTPS with SSL
- Pagespeed loading (Pagespeed)
- Mobile friendly
- Configure Webmaster tools
Domain names and domain attributes
Domain name issues and optimizing domain attributes, though quite simple. But most are less interested and sometimes are factors that cause serious harm to the website.
This is just your hobby at first, but choose whichever way then you will need to optimize the 301 redirect technique to return a consistent format.
Remember, if we do not do this carefully. Google’s algorithm will not determine and will calculate your content (although it is 1) but will be treated as 2 different paths and have duplicate content. Google Panda will come in and take care of your website.
Certain image files and specific sources should not be displayed when Google crawls through your site. Robots.txt files play an extremely important role because they ensure that Bots allow or do not collect data.
Optimize the Robots.txt file to ensure to allow and limit the level of data collection. We use professional language to allow or block.
Static URL structure URL
URL structure is a link (permanent link structure) SEO friendly is a plus point. There are many different formats, according to different principles, depending on the style of each SEOer.
Some suggestions below, you can refer to:
- URL that uses lowercase letters
- The space by (-)
- The URL should not use accents, special characters
- The shortest URL possible
- Use main keywords (no stuffing)…
This is a big mistake that many webmasters make in optimizing their websites to increase conversions. They forgot to navigate and structure the site in a standard structured scheme. As a result, they ruin the SEO process with their website.
The website should be built according to a structure diagram and have a specific grouping and stratification. The silo model or Content Topic Cluster is one way to format.
Users will interact with your page more (stay longer, see more content…). That evaluates user signals and is an especially important indicator in SEO.
Breadcrumb is mentioned as an important SEO factor because they are highly recommended by Google.
Breadcrumb serves two main purposes:
- It helps users navigate the landing page on the website easily without having to press the back button on the browser.
- It gives another suggestion to search engines about the structure of a website.
Structured data (Schema markup)
Put simply, structured data (Schema Markup) is the code that you can add to specific websites. Visible to search engine crawlers (SE) and helps SE understand the context of your content. It is a way to describe your data to search engines in a language that SE can understand.
Structured data is becoming more and more important over the past few years as it is heavily used by Google in Search Results.
Although structured data must be relevant to the content of a particular website. But that’s part of technical SEO and you need to add code in the form of CODE to your site.
The simplest way to check is if your website provides a primary URL. Access any of your pages, right-click anywhere on the page, and select CHECK. Search for “rel = canonical” and check.
Canonical tags help identify the standard URL on a specific content page on your website. That means you can use “rel = canonical” when you have pages with similar content.
Use canonical tags for paging purposes and to avoid duplicate content issues when you add content to your site from other websites.
The canonical tag configuration is not too difficult. For websites using WordPress source code, we only need to use the Yoast Seo plugin, which automatically adds canonical tags to the web code.
A 404 page is displayed to users when the URL they visit does not exist on your site. The page may have been deleted, the URL has been changed, or they entered the wrong URL in their browser.
Optimizing the 404 page is not necessary You just need to do this if you encounter a URL error, and the results returned by displaying the 404 page for notification.
You need to optimize your 404 page with criteria like:
- Have a menu, header, or footer structure like your website standards
- Provide alternatives for users
- Can navigate to the homepage or certain important pages
- Use user-friendly words…
The sitemap.xml sitemap is an XML file that lists all the pages/articles currently available on the site. Besides the title, it also includes the publication date and the last update date of the content.
Search engines often use the sitemap.xml file to guide data collection.
You can configure this file manually or use self-help tools like XML-sitemaps.com. For WordPress using Yoast SEO, there is a feature to automatically create sitemap.xml for you.
HTTPS with SSL
HTTPS is short for Hypertext Transfer Protocol Secure – It is a combination of the HTTP protocol and SSL/STL security protocol. Https allows for creating the security and safety of information exchange on the internet environment.
HTTPS makes the information in exchange encrypted and secure, ensuring that no one other than the client and server can expose the information and data. Https work even when you use a public access device.
The website needs to install HTTPS protocol is an important criterion with SEO techniques. Also, this technique is important for your Google ADS to be approved and improve the quality score.
Page loading speed
Pagespeed is determined by the most important Technical SEO criteria group. For all of us when visiting a website, what happens if it takes too long to load the page?
Tools to support and measure the speed index of the load status such as: Google page speed insights, Gtmetrix…
To optimize and speed up page loading, we can refer to:
- Upgrade server (hosting) such as CPU, Ram, SSD memory, line…
- Upgrade PHP version
- Optimize size and image size
- Avoid misuse of the plugin
- Optimize CSS, and JS files…
- Use the browser cache
- Minimize scripts on the <head> tag…
The thing to do is to test and optimize the site’s mobile-friendly. If your website is not optimized, you have a lot of work to do and this must be the top priority.
- The content page on mobile devices must have the same content as it appears on the computer
- Fast page load time
- Limit pop-up usage
- The font size and coordinates of the navigation link buttons need a certain distance…
In simple terms, you provide a version of your site in AMP HTML. This is a shortened version of regular HTML. It is simpler, more compact, and lighter.
When you create AMP pages for your website. These pages are hosted and served to users through Google’s special caching. Helps load faster (almost instantly) than other mobile-friendly sites.
Configure Webmaster tools
The free tool with so many powerful features helps an administrator master your entire website. Let your website speak and, importantly, achieve the best performance.
Set up your webmaster tools account and link to your website and get it ready. Technical SEO standards still have many other issues to address.
Above is the full content of the article about Technical SEO. We hope to have provided useful information for readers.