LinkedIn is a social network focused on businesses or professional individuals who need to connect with others in the job search, recruitment, and opportunity search fields, so it is also a fertile ground for people.
Marketing wants to target B2B customers. In just 10 minutes, you’ll have a different view of this potential social network.
What is LinkedIn?
LinkedIn is a social networking site specifically designed for the business community. Its goal is to allow registered members to set up and record a network of people they know professionally.
Employers can search for their information on those networks, and they can also communicate with each other on that social networking site.
- A LinkedIn member’s profile page needs to emphasize the skills, work experience, and qualifications they gain.
- Websites that have them have free, professional network news feeds for basic members.
- LinkedIn requires pre-existing connections to find friends, unlike other free social networking sites like Facebook or Twitter.
5 reasons you need to create a LinkedIn account right away.
- Thanks to LinkedIn, you can expand your network significantly and create more work opportunities by joining groups and discussing various topics that interest you.
- LinkedIn allows you to communicate yourself professionally. You can introduce your work experience, but more importantly, your work achievements and recommendations often come from your colleagues and customers.
- Headhunter has an open platform to contact you, faster and more accurately.
- You can find out where your friends work at a better company and get referred directly by one of your network contacts.
- On LinkedIn, you can keep up to date with newly added options. In addition, your LinkedIn account syncs with TripIt, PowerPoint, Amazon, Twitter or your blog.
How to use
How to use LinkedIn also has similarities with other social networks. However, with the characteristics that primarily serve the business audience, there are points you need to keep in mind, to achieve efficiency.
Create a LinkedIn account:
Step 1: Sign up for an account at Linkedin.com and follow the instructions.
Note: Linkedin is a network for employees, remember to fill out your company information.
- Confirm email registration – of course.
- Follow at least 3 companies that you see Linkedin suggest.
- Add a minimum number of friends, it will bring individuals, the Company the same industry with you.
Step 2: Account settings
- Go to your account – top, select Profile -> Edit Profile. Complete the simple steps that it requires: avatar, basic information…
- In this step, you need to create Nofollow backlinks.
Step 3: Create an official URL and place the dofollow PR9 backlink
- In the edit section, fill in your phone number, information, location, Twitter account…
- Fill in 3 additional anchor texts with keywords that need SEO – don’t overlap with the above nofollow backlink.
Step 4: Set the official URL for your Linkedin account Creating this backlink will give you a profile simultaneously with Linkedin, that is, you will have 2 profiles in parallel, at: PR9: http://www.linkedin.com/in/ID and PR6 http://www.vn.linkedin.com/in/ID*ID: your registered account name.
Using LinkedIn Effectively in Marketing
You cannot miss this potential social network if you are a business owner or marketer.
LinkedIn – No.1 MXH for b2b marketing
Every business will sometimes have to use social networks to promote. A frequently asked question is, “Which social media channel should I choose?” The answer is: it depends on the type of business you are in.
For example, if your business model is B2C (consumer-oriented), Facebook is the first choice. But if you are B2B (business-oriented business), then there is a No.1 social network channel that you should take advantage of it thoroughly: LinkedIn.
LinkedIn launches and aims to create and develop relationships. business, and currently has 225 million active users in over 200 countries.
The obvious opportunities to use LinkedIn as a digital marketing tool include personal branding for managers and boosting business sales.
Business development specialist. Marketing opportunities through advertising and SEO to business customers know themselves.
Effective SEO
SEO is one of the most popular and effective marketing forms on LinkedIn.
In fact, LinkedIn users are currently low, so you will see very few SERPs compared to Facebook. But with Google, there’s no distinction; you just need to be popular on a certain social network.
That is, we give Google a signal about the Social networks we are SEOing. Google will get information from many social networks, not just Facebook, Twitter, Pinterest, and LinkedIn, including profile information, relationships with friends, and more.
1. Use Anchor Text in the URL
Each LinkedIn profile gives you links to company websites and blogs, and these links are great for SEO. Take advantage of them. You can easily customize your anchor text according to the keywords that need SEO.
Anchor text should be customized into keywords that need SEO.
2. Complete your profile
This requires almost no difficulty. Just take a few minutes to fill out the full information in the profile and create a quality profile full of information so people can connect with you and contact you when needed.
Note that those who want to apply for a job should complete the experience and knowledge completely and correctly.
3. Optimize your job title keywords
For ordinary people, they will record their work as follows:
- SEO Manager
- teacher
- CEO
- CCO
But the average person (SEOer), will record their work as follows:
- Keyword analysis
- On-Page
- Off-Page
- Viral Content
- Optimize website
That is, we use LinkedIn to add long keywords, enriching and diversifying profiles to attract more search queries from Google.
4. Join groups
Linkedin has groups just like Facebook. Joining large groups will make your profile more reputable than that of those who do not participate in these groups.
Please join, exchange, or thank the people in the group. Helping you attract their interest and others will drive access to your profile and links, enriching links.
5. Actively expand the link
Add your linked account to LinkedIn if you are already on any other social network. This will help you exploit all the channels that you participate in most effectively.
For example: When you share something on LinkedIn and the social media channels you subscribe to, there will also be a share: you shared… on LinkedIn. All our friends will see it, and you will convey the message easily.
6. Optimize job description
This part is similar to Facebook, it will take the profile description as a Snippet when the user performs a search query on Google. So, it would be best if you optimized the description to attract users to click.
The general knowledge about LinkedIn has been relatively comprehensive. This is very helpful for individuals and businesses struggling to learn how to maximize their use of LinkedIn.
Good luck!
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