Since 2008, SEO has just started to be mentioned more in marketing. So what is SEO? What is the job of an SEO employee? And What is the difference between SEO and Sale? And 15 things to do to make your SEO become perfect.
Don’t be confused, I will list them in detail right away!
1. Content creation
Frequency: Every day.
Blog content is just as important as oxygen to the body. So keep in mind that content is a fundamental element of SEO.
This does not mean that you have to write a huge amount of content before your content can appear on search engine rankings. Instead, focus on the value of the content to the reader.
There are pages with only a few posts. But because these articles all have extremely attractive content, it has drawn quite a number of equally good audiences.
This is the case of Brian Dean, he only wrote about 40 articles on the blog, helping to share content, and knowledge of what is SEO concept. But Dean has successfully managed to keep thousands of readers on the site.
Which SEO tactic is more optimized?
In fact, I’m not sure which one is better because each industry has a unique nature.
Brian Dean specializes in niche Search Engine Optimization, so the amount of readers is highly specialized. And the topic/content on Hubspot is diverse, and full of all topics about Inbound Marketing.
What I can assert here is: that whatever SEO strategy you use, you will need to spend a lot of time and effort taking care of the article content.
Write content that dazzles users with the highest possible regularity. And no matter how many, post new content regularly.
2. Update content
Frequency: Weekly
In my opinion, updating website content is very important and should be included in the SEO process. Content update means reviewing old articles published 6 months ago and updating new content or performing further optimization.
Aspects to analyze when selecting articles to update:
- Does this article provide the best informational content for readers?
- Does it match the searcher’s intent?
- Does the article rank highly in the SERP search results rankings?
- Is it possible to improve users’ reading experience?
- Is there any information that needs updating?
- Is the content of the opponent better than mine?
- Is Onpage SEO good?
These are questions you should ask yourself before proceeding to review the content of old posts.
In addition, you can repost these posts on social networking sites to attract traffic from users.
Very likely after updating the article content, you will see these articles increase the amount of interaction (hit) and even reach the top results on search engines.
3. Search keyword
Frequency: Every 2 weeks
What is keyword search in SEO? Searching for keywords (keyword research) is one of the first steps in the SEO process.
However, finding related keywords should always be updated for the next SEO steps.
If you work with the sales team, gather information from them to know what content/topics are often mentioned in customer meetings.
From here you can identify various insights from traditional keyword searches.
4. Analyze the Search Engine Optimization On-page
Frequency: Every 2 weeks
On-page SEO tells a lot about the health of a website and how to optimize content for users and search engines – Google. Keep a few notes in mind:
- User-friendly URL
- 301 redirects when changing URLs
- Attractive title tags
- The meta description on all pages
- Internal links
- Fix broken links
- The image has alt text
- The response of the website
- Website loading speed
- Headings H1, H2, H3…
- Keyword distribution matches the topic and similar keywords (LSI keyword)
Luckily, we have a number of website scanning tools available to detect these if any. Such as Moz, SemRush, and Google Search Console (free).
5. Plan a schedule for Search Engine Optimization
Frequency: Every month
The schedule stated:
- Content to write
- Post date
- Writer
- Post on any social networks
- All other important details related to the content content
Since then anyone who has a schedule knows exactly what that person and the entire SEO team do in that week/month!
6. Optimized Featured Snippet
Frequency: Every week
What is a featured snippet in SEO? A featured snippet is a piece of content displayed on search results extracted from Google from a website in order to respond quickly to user queries.
Snippet greatly influences the CTR of pages on the Google search engine rankings, including title tags, meta descriptions, and URLs.
The more these 3 factors are related to search keywords and user intent, the higher the chances that a user will click on your page.
That’s why I perform an analysis every week on whether the snippets meet user queries on the search results table – SERPs (short for Search Engine Results Page). Was it attractive enough?
7. Reply to comments
Frequency: Weekly
Pay attention to the reader’s comments. The blog receives a large number of search visits every day.
Therefore, the number of comments per article is very large.
But I still try to answer most of the comments so I can answer their questions as much as possible. For me, users and visitors are always my top priority.
And trust me, replying to comments is one of the most popular methods, but it helps keep readers coming back to your site very effectively.
8. Link building
Frequency: Weekly
Backlink quality is the key in the SEO industry. There is no doubt that linking is one of the factors that influence website rankings on Google search engines.
I always care about the reputation and the health of the link. The purpose is to ensure that visitors to the site are the target audience.
I do this every week. But at the same time, I’m also looking for opportunities to get relevant and quality new backlinks.
9. Website design/Availability
Frequency: Occasionally
The design of the website greatly influences the user experience when visiting your site.
I often revisit pages to see if they meet the goal of a persona. A persona is a fictional user on the basis of your website user.
I use a heatmap to know the characteristics of the user’s navigation. Such as the user focus area is most concentrated, the area where users click the most… From that updated banner position, strategic buttons of the company.
10. Advertising social networks
Frequency: Daily
No matter how great you create content, it is useless if it cannot reach users. A common, simple way to achieve that is through Social Media Marketing (advertising via social networks).
Social networks like Facebook, Youtube, and Instagram… will be an effective bridge to promote content, especially when you have a certain amount of interaction tracking.
Today we use Instagram a lot and the stories feature will bring many surprising results.
It is important to understand which social networks your readers are interacting with to be able to compete in today’s fierce information landscape.
11. Analyze the opponent
Frequency: Weekly
Always keep an eye on your opponent and ask yourself: What is the technique/strategy your opponent is applying to do SEO?
In this case, I’m not just talking about competitors in the marketplace but also competitors on the search results page.
When I talk about digital marketing and online businesses, our competitors are often SEO experts. And so I keep an eye on the different tactics so I don’t get left behind.
Once again, I would recommend SEMrush as it is one of the most complete tools on the market for comprehensive analysis.
12. Manage data (metrics)
Frequency: Daily
This is an essential task to measure your efforts and know-how of the website/blog works.
The first task of every day is to analyze the blog’s performance and check for suspicious behavior (both positive and negative).
Tool hints: Google Analytics and Google Search Console.
The metrics I usually analyze are:
- Unique visitor per day
- The number of accesses
- Page view
- The most visited pages
- New users vs recurring users
- Page bounce rate
- Length of stay
Every business has its own characteristics. So sometimes you need to analyze some other relevant indicators that your business needs to be concerned about. Of course, the data in the e-commerce industry will be different from a blog site already.
Identifying Key Performance Indicators (KPIs) is one of the first steps in starting any business. In this way, you can determine what percentage of speed and quality you have achieved.
13. Report
Frequency: Monthly
The report helps us locate other departments within the company related to the SEO work we are developing. From there, bring an interesting comparison of the results achieved.
So, what is the information that should be presented in the SEO report? Let me take a look!
- The number of unique visitors
- Growth compared to the previous month
- The most visited pages
- New ranking
- Percentage conversion of articles
- With customers
- New link
If you’re an agency and need to report results, focus on the metrics that bring real results to your customers. For example, traffic or sales.
14. Persona analysis
Frequency: Often
If your customer portrait determines the overall content marketing strategy, review it regularly. From there, you know if your SEO strategy is targeting the right audience at the present time or not.
I analyze as needed, but I recommend reviewing your ideal client’s profile every 6 months. From there, rely on the persona profile that builds the content on the site or the content strategy of the site.
Finally…
15. Prioritize tasks based on initial goals
I know many businesses have a long list of different and equally important things. Anyway, I highly recommend following every step to get a chance to appear on search rankings.
This effort will pay off, bringing financial results in the short and long term. If time is tight, at least write appropriate content and take the time to build links.
Skills & Knowledge for search engine optimization
You have just learned about 15 jobs for SEO staff. So what does SEO need?
- Knowledge of content marketing, article content development, and especially indispensable SEO skills.
- Experienced in the SEO industry.
- The ability to think creatively, and strategically, and be able to identify and solve problems.
- Excellent communication skills.
- Can work in teams and work independently.
- Fluent in Google Analytics.
- Experienced in using website optimization tools.
- Organizational, analytical, and time management skills
To appear on the Google search results page, the SEO profession requires a lot of effort and clearly arranged. Not having to apply a bunch of complex techniques.
3 wrong prejudices about the SEO profession
1. Doing SEO is easy, just computer knowledge is okay
SEO (Search Engine Optimization) is a job that goes into analyzing and optimizing search engines like Google so basic computer knowledge can only be an auxiliary skill, not the whole story.
So what are the skills required of an SEO? To do SEO, you need to have:
- Analytical thinking to spot problems quickly.
- A little writing ability to edit content – article content.
- Technical knowledge to be able to exchange with the dev team.
- If you know the design, the better but this array can outsource.
Each year the search engine algorithm – Google changes hundreds of times and is increasingly sophisticated, and unpredictable. Therefore, SEO work in Marketing is also increasingly difficult and requires a continuous learning spirit.
SEOer can not read the theory themselves, you need to have a chance to implement the project. Knowing the theory and optimizing SEO helps you gain experience for each case study.
2. Doing SEO is doing IT?
IT (short for Information Technology) is work related to computer software. More specifically, using a computer to collect, process, manage, store, protect information… and fix errors when necessary.
So what is the difference between IT people and SEOer? As an SEOer, you don’t need to be very good at programming or coding. You need to understand the basic knowledge and terminology to talk to the technical team. In order to ensure that the elements of the site meet Google standards.
Strictly speaking, doing SEO (Search Engine Optimize) is not doing IT work. Doing SEO is doing the work that is related to this field.
3. Doing SEO does not last long
In the context of Google’s increasingly “fastidious”, the SEO profession is often said to be “both expensive and ineffective”. Doing SEO will be difficult and quickly fade away.
But trust me, as long as Google is the leading search engine in the world, the results of SEO optimization still bring value to the business.
SEO takes longer but is more sustainable. While with Google Adwords stopped running ads, you will stop appearing on search results.
At the same time, optimizing according to the standards of the Google search engine also helps your website to be friendly and targeted to the target audience. From there you improve the credibility of the brand.
Conclusion
Now you understand what SEO is.
Hopefully, this article will give you an overview of SEO and understand the process of SEO optimization for websites.
Thank You For Reading!
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