Online Marketing Strategy For Small And Medium Companies To Emerge
The online market offers an opportunity to easily reach customers but also a challenge because its competition is fierce. Which Online Marketing Strategy will help small and medium-sized businesses survive and grow amid the crowds of big and small online brands?
Refer to 3 Online Marketing strategies useful for small and medium businesses.
Online Marketing Strategy 1: Mix instead of relying on only one tool
Mix (coordinate) many tools and channels to market products/brands that have a synergistic effect to increase conversion efficiency. At the same time increases access to more target customers. Nowadays:
They don’t just see the ads you run. They also continue to Google search for products, on Facebook to browse your fan page, chat on the website, call the hotline…
However, small and medium-sized companies have limited budgets and implementation resources. The problem here is how to choose the most appropriate channel:
- Find out which channels your audience often uses. One of the channels most of your customers use is Google Search. Therefore, you should have a website and do SEO or run Google Adwords for the website. The website is also the center for all online channels to access.
- Assess how important each channel is to your industry.
- Consider your budget, capabilities, and resources. For example, you want to run email but have limited data, while you have the resources to understand and do well in SEO…
- Select the appropriate channel based on an assessment of the importance and consider budget, capacity, and resources.
If you have a big budget, you can mix more channels. If you have a tight budget, choose at least three channels instead of depending entirely on a single channel.
Every game needs a backup plan. Mix channels are an effective backup strategy when a channel has unexpected problems or when that channel dies. The remaining channels will ensure you still have an immediate revenue stream.
At the same time, you have experience operating the remaining channels so you will know how to push, and how much to push to compensate for the missing revenue.
Imagine, you only know and specialize in one channel and when this channel dies, it is confusing because when using a new channel or tool, you need time to get effective.
Online Marketing Strategy 2: Identify consistent branding on every contact with customers
Do not think that small businesses do not need to be brands but just focus on selling to generate immediate revenue. Brands require a long process of building. The later you build, the more you struggle because more competitors enter the market.
It is true that when you have a lot of budgets to run Marketing Online, the opportunity to develop a brand will be more and more powerful. But this does not mean small businesses, with less money, can not build brands. Because every channel you use to reach customers is also a means to build your brand.
You need to find a positioning that reminds customers of a brand name and a special point (your strengths).
Each brand needs to find its own unique position. And to put that positioning in the minds of your customers, you need to communicate it on every channel you use in parallel with your sales goals. Branding cannot be done day by day.
Please proceed as soon as possible. It’s a small budget and a small scale, but at least you have done well with your current customer group. This is the basis for capturing and standing firmly in the minds of customers.
Online Marketing Strategy 3: Mark a niche instead of a direct fight. Please subdivide the market
Unless you have enough budget to fight a battle head-on, money will fly and your opponent will swallow you up.
You are not strong enough? So split up the market and put your effort on a small scale that suits you. Once you have captured that segment, you will gradually expand further.
For example: If you invest in SEO website services, if your greed the keywords that have a large search volume (usually short, general keywords), you will have to confront the big guys in the industry. terrible resources. Short keywords have a high search volume, so their competition is also intense.
Instead of opting for a head-on strategy that results in a high loss rate on your side, you can choose to take a detour with longer keywords. Although there is less search volume, long keywords that can convert purchases can be 5 times higher than long keywords.
A short keyword like “smartphone” can be classified into a lot of long keywords: where to buy smartphones, cheap smartphones, smartphone prices, and prestigious smartphone shops… the market is being broken down according to search demand, and the competition is also fragmented.
Small and medium-sized companies that want to survive and develop in an online environment must first have an Online Marketing strategy in the right direction, this is the “backbone” of your Online business. It determines up to 60% of success. The remaining 40% is decided on implementation, control, and improvement.
Thank You For Reading!
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