Tumblr is one of the leading free blogging networks in the world today. If you are looking to develop Digital Marketing for your business but miss this trend, you will definitely be left behind! So let’s find out what Tumblr is!
What is Tumblr?
Tumblr is known as a social networking site/a mini-blog where you can post multimedia content comments such as photos, videos, etc. You can also follow your friends to create a wide relationships. extensively and connected just like other social networks.
Tumblr is a microblogging and social networking platform founded by David Karp and owned by Yahoo! Inc. Allow users to post multimedia and other content in blog form.
Users can follow other users’ blogs, as well as make their blogs private.
Most of the site’s features are accessed from the dashboard interface. Where the options to post the content and articles of the blogs you follow appear.
Similar to Pinterest, Tumblr is very strong in images. Therefore, it can be considered as a photographic image of the world, especially Gif images. You can use this social network as a photo host to store your photos.
Some features of Tumblr
Dashboard – The dashboard is a feature that updates information and updates the posts of the objects you follow. And through this feature users can freely comment, and reblog the status they like. You can also post your favorite video, and images on the dashboard to attract users and you.
Page – Users can add their website or blog to Tumblr, here you can also provide personal information and contact…
Tag – Just like a tag, you can also use these tags to find relevant information that is easier to find.
HTML – is integrated with Tumblr to control the entire blog, analytics is also integrated into the actual website tracking website visits….
Tumblr in Digital Marketing
Tumblr is a resonance between WordPress and Facebook. Tumblr has all the basic functions for blogging like the WordPress platform.
In parallel, it includes features of a social networking site such as hashtags, follows, shares, and likes. Tumblr is generally similar to Pinterest, but it’s a blog.
Therefore, Tumblr is used most commonly and effectively in SEO and Social Media.
Why should you care about Tumblr?
Some statistics about Tumblr:
- As of August 2013, there are about 130,500,000 blogs on Tumblr.
- Ranked 28th in the list of websites with the highest traffic in the world.
- According to Yahoo, Tumblr has about 300 million monthly users.
- 50% of Tumblr users are under the age of 25.
- 53.5% of visitors are women.
Obviously, these numbers are enough for you to see Tumblr’s popularity in the world.
So why don’t you consider doing Marketing Online right on Tumblr?
The big brands all know this and they all get involved in Tumblr. Typically, Yahoo bought Tumblr for $1.1 billion. And after that, other big brands joined Tumblr one after another.
1. Backlink Dofollow
Unlike most other social network backlinks from Tumblr, dofollow links are very valuable in SEO. Tumblr can say it is a combination of WordPress and Facebook.
It has all the features of a blog and sharing features like Facebook. And if you have a unique, quality article, it has the opportunity to appear on many other blogs when shared.
Tumblr’s reblog function is similar to Facebook’s share. And with each reblog, your article will create a dofollow backlink. That means if your post has 100 reblogs, there will be 100 dofollow backlinks for you.
The same thing happens to Google (Pinterest has just dofollow their links). But Tumblr has a more active community and it makes your content more viral.
Of course, you need to be careful about using anchor text types in your posts to avoid the Google Penguin algorithm. But if you’re looking for dofollow backlinks, Tumblr is a great option.
2. Source of rich content
Tumblr’s hashtag is what makes a huge content system. If you want to find something on Tumblr like memes and images, use hashtags and you’ll find what you want.
The great thing about Tumblr is that people actually use hashtags to discover content. This means you must use common and relevant tags. It’s a super easy thing for your content to be discovered on Tumblr. Even if not many people follow you.
3. Check the background content
Use Tumblr as a background content experiment. If you do a lot of Social Media Marketing, you may have tons of memes and images that you are considering posting on your Facebook fan page. Or if you create your own memes.
One of the ways I like to use Tumblr as a background test for newly created marketing content. The Tumblr dashboard is in chronological order like Twitter and the method for inspecting multiple Facebook sources. And the end result of this is that you can post multiple contents at the same time.
This makes Tumblr a great place to write lots of content and is fertile ground to perform at its best. All content that you create on Tumblr has a chance to discover it soon after using the hashtag.
4. Microsites
Although Tumblr does not get the same flexible support as WordPress, it is quickly and simply set up for free.
Using this social network for microsites is a great way to build a set of web properties like Page Rank. If you regularly submit high-quality content, it’s easy to get the tumbler to get PR2-PR4 within a few months.
A microsite is also a great option if your main brand is very important. And you don’t necessarily have to link to memes and silly content on Tumblr.
5. Branding
In addition to major social networks such as Facebook, Twitter, Pinterest, and Linkedin, Tumblr is also a network that you need to keep in mind to build your brand image.
It’s an opportunity for you to engage with your fans, and build relationships with potential customers. And get your brand on the Internet, especially if you want to target younger demographics.
Use Tumblr in Marketing Online
Tumblr is fascinated by the image. If your account has many images, it will surely get the attention of many people. These are the 4 most common types.
1. Memes
Create useful information with photos attached. They have a tremendous attraction to people. Images of funny memes often attract and receive approval from many people.
2. Artwork
Because most of Tumblr’s traffic is young, beautiful images are always a concern. It is not easy to get good photos. You need to be creative and have a good camera.
3. Quote
Quotations are easy to make. A good quote, funny, funny, inspiring… is good for your blog.
4. Gif images
Animated gif images are always popular, popular on Tumblr. Creating gif images is something that not everyone can do, but find funny gifs and share them again.
Adding a few smart captions will increase search volume and access to your blog. Refer to This Advertising Life Tumblr page to have more gif images for me.
The general knowledge of Tumblr has been relatively comprehensive. This is definitely very helpful to help your business optimize and successfully implement marketing campaigns. And increasing the number of potential customers is easier than ever.
Good luck!
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