The size of Facebook images to run ads on social networks is the information that designers need to know in order to design images appropriately. ‘
Knowing the size of Facebook images, the new design department can collaborate seamlessly with marketers’ ineffective social media planning.
Why is it necessary to design an image running on an image with the correct Facebook image size?
In the early days, Facebook was almost entirely text (posts) and links. It was rare for you to come across a small image and almost all of them were representative images.
Therefore, we do not need to know exactly what Facebook image size is when there is already an appropriate image cropping tool right there.
Nowadays, as the social network grows, marketing on Facebook with images becomes an important and integral part.
In particular, they are becoming increasingly dominant in becoming an extremely useful tool in social media planning. Photos on Facebook are attractive and attract the most attention on most personal pages.
Even as applications that focus on dedicated images like Instagram are becoming more and more popular, photos on Facebook have never cooled down.
Facebook image size is important when doing social media planning
With the need to run Facebook ads more and more, creative marketers always want to innovate their presentation style and design relentlessly to convince more customers.
So we all have a common question: How accurate is our Facebook image size, so it fits in with the News Feed, timeline, or the interface of Facebook in general?
Among the factors that contribute to creating great images for social media channels, size, and shape (including length, width, and direction) are the most influential factors in shaping images. How will the image appear?
In fact, most Facebook images (from avatars to promotional photos) need to adhere to the sizes of Facebook photos they recommend if you really want them to stand out.
Facebook image size is best for posting a profile picture
When you visit any individual page, the circle image next to the username is the profile picture of that page.
For a business, avatars are not only decorative effects for a beautiful fan page but also used for the purpose of brand recognition.
Because this photo will follow you “go” everywhere, from posts. until the comments you post. So maybe this is the introduction that needs the most monumental and invested business when operating on Facebook.
For users who use desktops or laptops to access Facebook, Profile photos for the old interface will be displayed with a size of 168 x 168 pixels. The aspect ratio of the Profile image is unchanged. In all cases, this ratio is always 1: 1.
Extremely standard Facebook Cover image size to run online ads
Present at the top of the timeline of each individual page, cover photos are the perfect place for you to express your personality and highlights.
The overall aspect ratio for most Facebook Cover photo sizes is 2.7: 1, with sizes ranging from 851 x 315 pixels to the largest of 2037 x 754 pixels.
For your own personal page (not a fan page), the advice for you is not to try to turn them into banners, or advertising signs even if you are the owner of the business. Try to avoid the slogan, slogan, call-to-action… as much as possible.
The function of cover photos on fan pages is a place for businesses to implement marketing campaigns, and introduce their brands and products. Therefore cover photo plays an important role.
Currently, most major social media channels like Facebook or Twitter allow users to control profile pictures and cover photos with a combination of tools to scale and resize these images until they are completely perfect.
However, you should also keep in mind that Facebook will automatically resize the cover photo as needed to ensure it matches the resolution of many different screens.
Is Facebook Stories photo size limited?
Stories is one of the new features that Facebook learns from Instagram and this is obviously one of the features that Facebook will focus on in the near future.
Therefore, there is no reason for businesses to miss a great opportunity to set up social media planning on Facebook. Stories are considered an extremely suitable feature for posting ads using image elements.
Similar to Instagram Stories, Facebook Stories will display on full screen for mobile devices. The ideal Facebook image size for images used in Stories is 1080 x 1920 pixels or with a ratio of 9:16 (width x height).
When designing images to upload to Stories, pay attention to the most important details in the center of the image. Avoid inserting important information at the top or bottom of the image.
Because the profile image and some function buttons (such as react, comment, etc.) are included here by default and may partially obscure your content.
With the new updates, Facebook Stories has allowed users to post freely. However, if you want your “story” to look authentic and seem like an image taken immediately without editing, the size we mentioned above is still most appropriate.
Facebook image size to run ads attach text/links
When it comes to images that you post and share on the newsfeed, the Facebook image size allows you to diversify the size of your photos in 3 forms: square-oriented photos, portrait-oriented photos, and landscape-oriented photos.
However, how your images are displayed on Facebook, in addition to being influenced by their frame size, is also governed by the number and order of the images you upload.
With a collection of many horizontal images, the Facebook image size will be:
- 2 photos: 492 x 245 px
- 3 images: 492 x 327 px (top image), 245 x 163 px (2 images below)
- 4 images: 492 x 327 px (top image), 163 x 163 px (bottom left, bottom right), 162 x 163 px (middle image)
- 5 or more images: only displays the first 5 images with 245 x 245 px (2 images on the left), 245 x 163 px (top and bottom right), 145 x 162 px (middle right)
In contrast, with vertical images, the layout for that post will be:
- 2 photos: 245 x 492 px
- 3 photos: 327 x 492 px (left image), 163 x 245 px (2 images on the right)
- 4 images: 327 x 492 px (top image), 163 x 163 px (top and bottom right), 163 x 162 px (middle right)
- 5 or more images: only displays the first 5 images with dimensions of 245 x 245 px (top 2 images), 163 x 163 px (bottom left and bottom right), 162 x 163 px (middle image below)
In case you upload photos in different formats, Facebook will arrange the layout based on the first image.
Currently, in order to have an effective marketing strategy and attract viewers, we should combine many different image images. So that when posted on the fan page, the images will be arranged more beautifully, and more diverse without being covered.
Assemble the content you want to show. Some of the following size examples will help you get more ideas for resizing richer Facebook photos.
Notes on the size of Facebook images when posting images with links
Page Web advertising is one of the advertisements that businesses use when implementing social media planning to attract more people to visit their website.
When you share a link to a website, Facebook will use algorithms to find the tagline related to the image, such as the dog: image tag, and use that image to share on the News Feed.
So to make sure Facebook will choose the image you want, manually insert the og: image tag in the header (the <head> section) on each page of your website.
Another way to dominate the selection of images to display with links is to use the plugin, which is responsible for processing the code and deploying most of the installation for you.
Thank You For Reading! Feel free to ask any questions!
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