Digital Marketing Content Trends in 2020 bring a whole new color. In previous years, the development of digital marketing content has focused on pursuing the customer journey.
By the end of 2019 and 2020, it will expand to cover multidimensional information (content topic cluster).
This is not new, but it is an effective trend that marketers or copywriters can refer to.
Digital Marketing Content 2020
Users have been too bored, knowledgeable, and frustrated to pursue marketing models (remarketing). Marketers cover information with high frequency and intensity, especially with online marketing.
In fact, we all see ad campaigns drastically reducing conversion performance. That depends on many factors. However, start analyzing your potential customers. Redefine Customer Insight for our target group. There are certainly many things we need to reconsider.
Content coverage strategy
As mentioned above, focusing solely on developing digital marketing content trends that follow the customer journey was boring. Users have been identified and are fed up with the way spamming outbound marketing is.
Building an inclusive content strategy, that is, exploiting information and sharing from different perspectives. Useful, systematic links to content clusters. From there, users will become confident and feel a certain friendliness.
Semantic content
It is not merely that we provide information from many different data. The problem is, each user will have different behaviors and approaches from different ideas. We cannot follow each of these ideas to develop digital marketing content. And don’t cram too much data in digital marketing content.
Use the questions to flip the problem in different directions. From there, it is easy to help users understand your problem.
With search engines, search engines’ algorithms are smart enough to understand if you provide them correctly. Even if we don’t need to be explicit in words, search results can still return results and display exactly what the user searched for. (You can learn the Google RankBrain algorithm).
Digital Marketing Content according to UI/UX
After all, how well have we done, how useful the information has been? It is not enough to just stop at the dynamic level. Think about how users will reach and experience your content. What will they do?
- Can see and understand in the shortest time what you want to mention?
- Can you view it on mobile easily?
- Is that contain exactly what they need?
- Is the content new, strange, or useful?
- Is the content verified?
Digital Marketing Content 2020 changed?
The way of marketing has changed. Especially for SMEs with small scale and can only approach local marketing.
Instead of focusing on a single strong platform. Digital marketers will need to diversify dynamically to optimize conversion performance. From there bring the highest ROI.
What is Digital Marketing Content?
Digital Marketing Content Trends are the marketing activity of a business or brand. They focus on creating and distributing valuable content related to products/services applied on Digital platforms.
To attract and retain readers, thereby promoting behavior & converting them into customers.
Why is Digital Marketing Content Trends important?
A perfect marketing strategy is indispensable in Digital Marketing Content Trends. Content Marketing fulfills its mission of attracting and reaching customers with useful creative content. Content brings users and thus grows your potential customers (traffic to your website).
This content will assume responsibility for changing user behavior. Make users from potential customers become the main customers of the business.
In today’s era, when users are closer to digital technology. Every business needs to build advertising, build brand image in the minds of customers. And the coordination with Content Digital marketing brings the best effect.
Digital Marketing Content classification
Content marketing is classified by function and by form.
Functionally
Functionally, Content includes three main categories:
- Content information
- Entertainment content
- Content gadget
- Content sales…
Content information
Provide useful information to help readers find ways to solve problems. The article has just come up with a solution but also integrates the brand into it. These posts will create sympathy to attract target customers.
Content entertaining
Provide useful information to help readers find ways to solve problems. The article has just come up with a solution but also integrates the brand into it. These posts will create sympathy to attract target customers.
However, with high-ranking positioning brands, this concept should not be applied. Because entertainment content does not smart and will become pale and less charming.
Content gadget
This type of Content is used as a free tool to solve problems for customers. It helps remind regular customers about the brand.
The advantage of widget content is that it can measure the number of times customers use click, download, or use.
According to the form
By form, content can be divided into several categories. Here are some types of Content classified by form:
Content Article
An article is the most basic form of Content. It is usually informative and includes blogs. This type of content provides knowledge for readers.
Use keywords related to the brand to affect a certain group of readers. In addition, it is a form of diary on the website referring to one or several specific areas, expressed by the writer (or organization) based on personal views.
The article often takes forms such as Content How -, Content Comparison, Content List, Content Product Review, Case Studies, Content Guides, and Content Interviews.
Ebook content format
An ebook is a bundle of long content in a different format, usually PDF. It is usually downloadable and often free to receive mailing lists.
Producing ebooks can help you boost your reputation in an industry. A great way to share your insights with the world.
Content Image
Beautiful, invested photos always attract customers’ first look. However, users always put the truth of the information on top. Therefore, in addition to beautiful photos need to look real. Image content creates extremely good interaction.
Content Meme
The content meme is suitable for a few subjects and products that are humorous, and attract attention. Do not overdo Meme too much. If abuse easily leads to a level of interaction that is not high or to the opposite reaction.
Video Marketing
Video marketing has been trending in recent years, as YouTube and Facebook have continuously promoted video marketing.
Effective video marketing needs a good idea. It brings the element of sharing (touching the right customer insight, funny, even a bit weird) together with the beautiful image.
In general, video marketing and viral video marketing are divided into 8 main categories:
- Product video: talk about the product
- Business video: talk about the people and members that make up the organization and business
- Television advisement
- App Videos
- Animated videos explain a certain aspect
- Video website
- Video tutorial
- Testimonial video (video records the reviews of customers who have used the service)
Infographics format
A useful and intuitive means of using images to present information, data, or complex knowledge quickly and clearly. However, attention should be paid to selecting the most important and necessary factors. Do not take everything into one infographic.
And the logic, orientation of reading minds of readers also need to be focused.
<h3 style=”text-align: justify;”>Email Marketing
Email marketing is messages sent to a group of loyal customers or potential customers of the business.
Email Marketing has advantages such as Cost savings, proactive messaging about products and services that customers are interested in, easy measurement of c
ustomer conversion rates, and reaching a large number of customers in a short time.
Form of Live Stream
Newly appeared in the first half of 2016. However, the storm Live Stream has caused the wind to save a cost for businesses. Be proactive in time, content, and location. Live Stream Content enhances interaction efficiency, brand awareness, and programming.
Digital Marketing Content Trends
The Content Digital Marketing trend of 2019 is extremely clear on Social channels and user actions. Some of the following trends can be mentioned:
Content by Video
Video Content is an extremely attractive form of content today. This type of content has a huge impact on everyone’s buying process.
Every day, 500 million hours of video content are watched on YouTube and more than half a billion internet users watch videos online on Facebook. A large number of these people are looking to buy products and services.
According to LinkedIn, 75% of B2B marketers believe video is one of the most important forms of content in a company’s digital strategy.
To succeed with video marketing, it needs to focus on engaging, mobile-friendly content and have a regular, optimized publishing schedule.
Interactive voice throne
Interaction or voice search is growing very fast thanks to Siri, Google, Alexa, and a host of other smart devices. Users regard the voice on these applications as a virtual assistant.
Accordingly, users use these “virtual assistants” daily to find useful information, shop, and explore.
Actual images & Infographic
Visual Content will be a key strategy for affirming your superiority over your competitors. This type of content must be implemented with images and infographics on your website or social media.
With infographics, content that brings “inspiring” reading & is highly viral will still be strongly deployed on websites and social media platforms.
Interactive Content increased
Interactive Content, also known as interactive content, requires user participation and real interaction between the two parties. And interactive content creates a distinctly different effect, engaging and increasing conversion rates.
Interactive content interests users more than 80% and makes information seven times easier to remember. More than two-thirds of marketers have created brand stories with this type of content.
Content from personalized
Personalized content continues to influence and create a good buying effect. Most people easily believe in people who “look like themselves”.
Ever experienced the problems that I am having. This type of content needs to build a cohesive story, find common ground and lead buyers to action.
Content Digital Marketing brings about a lot of different colors. This is the “backbone” strategy in Digital Marketing.
Content marketing is enduringly valuable and is becoming more important than ever. Want to achieve the benefits you want, you should not ignore the principles of content marketing below:
6 golden rules of Digital Marketing Content
When it comes to content we think of the people behind the keyboard, the words are sharp. The “multi-talented” people are knowledgeable in diverse industries. But not that you have a wealth of knowledge to transfer your thoughts successfully.
Does the article attract readers or could it drive customers to your service? The “Need” condition always accompanies the “Enough” element. What are the basic skills required of a professional content writer:
Content must have clear goals
Do whatever you need to know your goals and desires. Setting clear target strategies saves businesses time and costs. Good marketing means earning a lot of money, so good content marketers must know what they’re dancing about.
Content marketing must originate from brands’ and businesses’ problems. Your article has attracted many visits, shares, and likes.
The question here is what your content has been helping businesses solve. Always remember the marketing goal comes first, and the content goal follows.
We always go into solving the problem of content production without forgetting what the root of the target is to convey. And depending on the audience, industry, and time, the content strategy will have different goals:
- Increase brand awareness
- Increase website traffic
- Collect customer information
- Increase upsell capabilities for existing products
Which team is your content focused on? If not, do not hesitate. A small change in perspective can also save you a lot of money.
Good content – clear strategy, satisfying customer needs
A healthy, well-grown tree needs a strong root system that helps it weather storms. The content strategy you want to be solid depends on how well you understand your customers ‘insight”.
If the content is boring and does not give the information customers need, they will say goodbye to you with a note. The problem is, what do we do to attract the attention of your customers?
How can excitement be created and customers’ boredom avoided? That is the goal of the person who created the content of the communication strategy, exploiting the most effective insight.
But understanding customer insights has never been easy. We often see the surface when we rely too much on the “tool”. What we see is just something on the internet. Understanding the customer requires you to ponder a lot of sources of information. But how to contemplate them?
After catching insight approaching the problem with great ideas. It will be the root of everything you say. How to keep the message flowing in a new and attractive way? How does content “touch” consumers?
Your task is to shape “insight” into powerful messages that will keep your viewers in mind. And when viewers appreciate or share “what you say,” you succeed.
Content touches customers’ emotions
What is the core objective of marketing? To change customers’ minds and behavior in the desired direction of the brand. To do this, we have to reach the heart and create customers’ feelings for the brand.
We can express ourselves in many different ways, but sincerity solves problems for brands. According to research, buying emotions is rooted more in emotions than rationality.
One more point, the need for social connection for spiritual fulfillment is one of the basic needs of man.
So if a brand wants to connect with customers, it has to connect like a real person. There are emotions, there are views, that will reflect the “person” of the brand. Remember the most recent article you really remember and were impressed with.
Does it make you feel something? Choosing a “reckless” move through creating soul and emotion in your content or accepting safety depends on you.
Content pillar – a vital element of a content strategy
Why is it a deciding factor in content marketing? What do you understand about the phrase “content pillar”? If you are still confused about this phrase, do not ignore the following information:
What is the content pillar?
The content pillar, or main topic groups, is developed from the big idea. Its mission is to guide the content to become consistent and achieve the set goals. The content Pillar is characterized by being large enough. From there, you can easily deploy different orientations without fear of deviating from the original orientation.
Besides the flexible approach, you also need to diversify the content format. Because user behavior is not the same on every channel. Content – how multichannel but still consistent is the conundrum.
Now, the content creators themselves have to constantly create and understand the digital platform in order to create appropriate content. It will be very difficult for a professional article writer or SEO article to be as agile as you are on social media.
Similarly, if you are familiar with the content or have fun, it is difficult to know what is a content website strategy, or email content strategy. Having done the content, we must always improve and learn about various types.
With that, you have just developed a content marketing strategy that solves a business problem.
Content doesn’t say much about itself
The core value of content marketing is to create useful value, which builds customer trust in the business and encourages customers to experience its services.
Asking a question, do you trust anyone who first tried to sell you something or clearly had a different purpose? Or do you want to talk to someone who just talks hard about his good things? The answer will most likely be “no”.
There is a basic principle in Digital Marketing Content that brands should understand. The more a brand speaks about itself, the fewer people share content, and the more that story. Returning to the essence of marketing is understanding and bringing value to customers.
Once the received value is large enough and confidence is created, the customer will be happy to use your service in response. So, do not hurry.
Content is constantly innovating and adapting
Everything can change quickly regarding content creation strategies. New technology may allow you to communicate better with your customers.
If you want to survive in the ever-changing content world, you need to adapt and recreate your strategy constantly. Find new marketing tools, explore new topics, and improve your approach.
With the above useful information. Hopefully, the article will provide readers with insight into Digital Marketing Content trends in the digital age. We look forward to receiving your comments to optimize the information further.
Thank you for your reading!
