How To Write Content On The Website To Increase Purchase Contact?
If you only write content for the purpose of your website… to help with the blank, you will be passing a sales channel that your competitors are racing to. Make a serious investment!
Table of Contents
- 1 Someone Specialized In Writing Content For Website
- 2 Writing Content Is Not Enough, Must Write Content Marketing
- 3 Immutable Principles Help Write Content Marketing On The Website Effectively
- 3.1 [+] Research Customers Before Writing Content
- 3.2 [+] Find The Link Between Problems And Needs Of Users With The Solutions That The Business Provides
- 3.3 [+] See How Your Competitors Are Writing The Same Content With You
- 3.4 [+] Plan A Series Of Articles And How To Lead A Purchase
- 3.5 [+] Invest In The Quality Of Your Articles
- 3.6 [+] Just Write It, Then Read It Again And Trim It
- 4 Optimizing The Value Of Article Content On The Website By SEO
- 5 Some Content Writing Tips To Help Increase Purchase Contact
- 6 Conclude
Someone Specialized In Writing Content For Website
A quality website and want to be famous should have a blog, which provides useful knowledge for customers. Educate customers with lots of knowledge and information to help them change their perceptions, have a better life and work. And so is hudareview.com!
The more useful, in-depth a blog is, the more it builds customers’ confidence that you are an expert in your field.
To manage the content store and create new content continuously requires businesses to pay attention and seriously invest in Content Marketing position, especially building content on the website.
Writing Content Is Not Enough, Must Write Content Marketing
If not combined with marketing factors, write content just to make the website… less empty! For businesses that pay little attention to Content Marketing for their website, they just stop at the thought that the website was created to have a channel containing the contact information of the business, but not deeply aware that: Quality Content Marketing will contribute to increase revenue.
Therefore, hudareview.com refers to Content Marketing position instead of just content. The marketing factor is shown in that: customer is the focus in content production and distribution.
♠ Understand what information customers are needing, what problem they are facing. Customer research is an important step in marketing. You understand them, you talk about what they need, they will hear you.
♠ Content must be related to the industry in which you are in business.
♠ Content is not a discrete element. Content writing activities must be specifically planned, coordinated with the communication strategy and message, contributing to the overall goal of the overall marketing strategy.
♠ Find a way to deliver content to the right target audience. If your content is good but doesn’t attract the right audience, then you can hardly sell.
♠ Measure and improve content efficiency based on metrics such as website traffic, time on page, bounce rate, conversion rate…
Immutable Principles Help Write Content Marketing On The Website Effectively
[+] Research Customers Before Writing Content
As mentioned above, all Content Marketing activities on the website should be customer-centric. You do not learn about customers, but only “think what you write” according to yourself, you will derail from your customers.
A little bit of luck, someone goes to the article to walk around and go out, and if worse, the article is not read… but you.
There are many ways to find the problem, customer information needs through:
♠ Communicate directly with customers.
♠ Talk with sales/consultants who contact customers most often.
♠ Find out content that customers are often interested in, interact on forums and social networks. Where issues are discussed, exchanged, and recorded publicly in text, images, and video in a community.
♠ Research with specialized tools.
For example: Google Analytics, here you can see all the important metrics about the customers who visited your website. Thanks to that, you know the demographics, which content on the website is the most interested, which pages the customers move between… From there you will have more facilities to navigate website content.
In the wealth of information you collect about your customers, you need to find out what information you can use to write website content. This information can be linked to products/services, brands and areas in which the business is not active.
Alignment is very important. It shows the relationship between your business area and the problem and demand of your customers.
[+] See How Your Competitors Are Writing The Same Content With You
To sell, you need to understand the market. What competitors do you have, what are their orientations, their products, etc.?
Similarly, with the topic you are going to choose, do you know what your competitors have written, how the content is oriented on their website, what’s special about their content, how to communicate it?
From there, you can shape your content in a special way that your competitors haven’t done yet. The difference in content writing will create a special mark on customers rather than similar content between websites.
[+] Plan A Series Of Articles And How To Lead A Purchase
Content writing is not only looking at each individual article, but also looking at the overall strategy. Should not write without a plan, after all, think next article.
You should plan your content for a month, a quarter, or even a year. Planning timing will give you an overview of a series of articles, assessing the relevance of the content in the customer awareness stages. Thus, customer leadership will be higher.
The bottom line is still how to write content that makes customers “spend money”. However, if you only focus on the thought of writing content with a single article that has been sold immediately, you will lose a large number of people who do not have the need to buy or need more time to learn, get acquainted and believe brand idea.
In other words, now businesses need to follow customers on their journey to find out information, from when there is no need to ready to buy and buy again. This is not a short and fast journey, so writing content needs to plan and think about how to lead customers in the content flow to navigate them to their buying destination.
[+] Invest In The Quality Of Your Articles
Investing in brainpower for content quality requires content writers to spend more time, research knowledge, and learn more information. However, the results you get are unique, in-depth articles that provide customers with aspects they haven’t seen yet, or more interesting and easy to understand problem explanations.
A customer’s brand experience doesn’t just happen when they transact with a business. All the contact points between the company and the customer form a set of brand experiences, including articles on the website.
A website has a large number of articles, but the content of each article is nothing special than other websites. Even worse, think about it, customers will have any impression of the knowledge of this business?
I believe you have also come across a lot of articles on the internet with superficial content and almost the same sentence, simply the technique of scrambling articles from other people’s content.
Content from other websites is the source of reference. Content marketing writers need to turn external knowledge into their own experiential knowledge.
Based on that experience, the content writer communicates his own way, developing new ideas for the article, creating a more unique and specialized article.
[+] Just Write It, Then Read It Again And Trim It
Writing while editing will interrupt the content in your head. The edit action is like an interrupt that slows down the writing process.
Just write, you still have steps to correct sentences and bad ideas. Let the sentences in your head flow into a smooth shape, then we sharpen it.
This is a way to record all the ideas that have just arisen without being forgotten or blocked by being engrossed in writing and editing.
Optimizing The Value Of Article Content On The Website By SEO
Now you try to stop and count how many times you have searched Google? Probably too much to remember!
Most of your customers use Google as one of the most important channels for finding information. Each time you search with a certain keyword, you will see the results of the articles (links) of different websites. Your customers are also like that.
Google is an effective channel to reach potential customers for businesses. So have your valuable articles, especially those carrying sales messages, appear on the front page of Google?
SEO is a way to continuously promote internal strength of the website to be appreciated by Google and recommended on the front page for users.
The quality articles you have invested in can reach thousands of potential customers searching on Google. Do you want your articles in particular and the website in general to be visited by many customers without spending a large advertising budget? Do SEO today!
Some Content Writing Tips To Help Increase Purchase Contact
♣ Mention brand/company name in article instead of claiming: me, we.
The brand/company name is very important, if you want them to buy and buy again, at least you need to make them remember your name. When there is a need, the brand name is already in their mind.
♣ Make a call to action.
A CTA is not just a call to purchase, it can be: calling to see suggested posts, filling out advisory forms, commenting under posts or submitting inquiries about business inboxes, suggestions Notice suitable products at the end of the article…
This helps customers maintain the behavior on the website instead of reading and leaving the website. In addition, a call to action will create more opportunities for customer-business interaction.
Skillfully placed internal linking links will become the way that leads customers to their destination: the sales page of the business.
However, you need to remember the “ingenuity”: links to other pages of the website are embedded in the article should be relevant to the topic of the article. Also, you should follow and leverage high-traffic articles to drive your destination.
♣ Priority is given to pictures, real examples of business.
If possible, you should prioritize the use of real images instead of graphics, especially images of the products, services, people, the environment, and the customers of the business. This creates a clearer image of the brand/business in the minds of customers.
Writing content on the website is an activity that needs to be concerned by businesses. This activity is not just “writing for a blank website”, it must include: planning content development to contribute to the overall Marketing goal; content warehouse management; content writing organization; content distribution.
Today’s customers are very cautious. An extremely good sales article but located separately is also difficult to create trust for them. Invest in quality articles that are useful. They will close the relationship between the two sides. At the same time arrange cleverly between articles to create an engaging content stream and gradually bring them to your sales page.
Read more related articles: