How to build a social community for your own business!
Writter: David Williams
From Facebook groups and Instagram followers to old forums and message boards, you can learn how to build and nurture your own online community.
In the modern world, thanks to the great development of social networks and online sales, building a community almost goes hand in hand with creating a customer base. Purchasing stories, leaving comments, and presenting them to others will help us expand our community to thousands of different channels exponentially. Your customers are not only smart people with great tastes but also invaluable ambassadors for your brand.
With the creativity and a thorough plan, all businesses, even the smallest, can create a dynamic and cohesive online community. Here are 7 pieces of advice that can help you nurture your own online community
Advice No.1. Set realistic goals
Creating a vibrant community takes long time. You need to consider your community as a long-term project with goals set out (by yourself) throughout the journey. Every time you answer a comment or post a photo, it’s time to put a brick in your community house. Of course this does not take a lifetime to do, but take a moment to give it on a daily basis, checking daily, spend 5 10 minutes to answer comments and questions.
Advice No.2. Create space for your community
To make things more sustainable, the important thing to do is to build a community on a platform that fits your style and the business you run. Facebook is the ideal place to find new customers thanks to a huge membership and easy sharing mechanism, this social network makes your posts accessible to as many people as possible. Instagram is a paradise for high-end and artistic brands. Twitter is the ideal friend if you want to go deeper into psychology and connect with people.
Also, make sure that all of the community spaces you have have links or sections that describe your main page, regardless of whether you own a website, an online store or social network channel. That way, it is not only easier for customers to buy and sell but also helps them to make more choices about where to engage.
Advice No.3. Easy to be identified
If you do it through multiple platforms, like Twitter, Behance and Facebook, think about brand consistency across different platforms. Will you choose to operate on a main channel and then automatically repost the same content everywhere? Or will you use different accounts and link them?
No matter which platform or application you use, use your account name to match your brand or shop, keeping everything uniformly visual by adjusting specific colors or images. They should match your card design or other offline marketing tools like Postcard or Stiker.
Advice No.4. Do demand researches
Large corporations often spend thousands of dollars on data collection and learn about users’ needs. In the case of small businesses, you can learn your visitors’ thoughts and feelings through the tools you have – your eyes and ears. That is the advantage of a small business!
Your customers will understand their needs and interests the most – so why hesitate to ask what they think about the product or what suggestions do they have for product development? They are the people who use your products and services, so their advice is invaluable. When receiving feedback, make sure you respond.
Of course, small companies don’t mean you can’t analyze the data. Most popular web and social networking platforms often integrate data analysis tools right there. They will help you get data like the number of visitors or analysis of your most popular pages. Thanks to these data types, you can access deeper analysis of people who are approaching your brand.
Advice No.5. Be a core member of your own community.
If someone asks you on Instagram or Twitter, reply as quickly as possible. The community will be built around you, so make sure you are there and actively participate everywhere.
Don’t wait for others to ask questions – commenting in a friendly way or responding to your customers is a good idea. You should also focus on updating the backstage or sharing tips and personal tips related to your product.
Advice No.6. Plan for specific social media content
To develop a sustainable community, brands need to provide useful information to customers. Having a specific content plan will help the brand navigate the content seamlessly and oriented to the customer. Avoid cases where content is inconsistent, unreasonable uptime, making interaction less effective. Currently Facebook also provides tools for putting content automatically to make sure the content is right with the right customers.
Advice No.7. Set some clear rules
Increasing the ability to engage with customers does not mean suffering with some harassers, because this is something that cannot be avoided when doing social media. The best way to solve this problem is to set some clear rules between the brand and the customer and let everyone know. If there are negative content trying to break it, then notify it to everyone, including the owner of the content, when deleting it.
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