10 Tips On Social Media Marketing From Top Experts
Online business has become popular nowadays, besides designing a sales website, you also need to know how to carry out a website marketing campaign for your potential customers. Because there are hundreds, thousands of websites selling like you, if you don’t do good online marketing, your competitors will rob your customers.
In this article, I will summarize and share with you useful 10 tips on Social Media Marketing from the top 10 marketing experts in the world. This is the way they have taken to achieve success today.
Tap Twitter to grow your audience
This is the advice of Social Media Marketing from expert Mark Schaefer. He is a book writer, blogger, speaker, and senior consultant specializing in Social Media Marketing workshops.
Today to succeed in Digital Marketing, you need to create great content and attract readers. However, if you’re a new blogger, maybe you should spend more time developing your audience community than just focusing on content production.
Here are some very simple but very effective tactics that you can use to increase followers on Twitter, which is considered the best platform for this.
Twitter has many communities categorized by user preferences, geographic location, or unique characteristics. When you follow these community pages, you will be constantly updated with the latest information shared by members.
If you make good use of this source, increasing the number of followers is extremely simple.
For example:
I may be on the list for “Marketing experts”, “bloggers” or “Business lecturers”. Find an influencer to follow. And then on the list of people who have followed them, it will be a gold mine to help you find people with similarities of interest to follow.
And hope they will do the same again for you. It sounds strange, but it works. Because celebrities are too busy and don’t have time to interact with their followers. But when you add followers, you have at least created yourself a community with common interests, and the interaction of these followers will be much higher.
Use Twellow to find and track target users in any field.
There are many apps to help you find a list of celebrities in every field you can tap. Twellow will be a great application to help you reach a large number of followers according to the set goals.
The # symbol is called a HASHTAG. Use hashtags before a keyword on Twitter to categorize the Tweet and make it easier for users to search for that tweet on Twitter Search. From there, more users reach out to you and increase your chances of getting a strong following.
With these tactics, you can expand your audience to reach people who are looking for your products and services.
Analyze past content to improve post quality
This is the Social Media Marketing advice from Neal Schaffer, president of Maximize Your Social, the author of Maximize Your Social Media Sales and Marketing via LinkedIn.
Most businesses spend a lot of time analyzing and re-evaluating the effectiveness of their social media after publishing. Now, there are tools available to support data storage and analysis to publish the best content before posting.
Here’s how to use BuzzSumo to segment content that has been successful in social sharing.
First, enter a keyword that is part of your social media content strategy. BuzzSumo will provide you with a list of top-performing social sharing content for your keywords.
Next, because some content works on some social networks better than others, you can host content on social networks. Armed with this data, you can increase the effectiveness of content control by publishing more content that has a greater chance of success on a particular network.
You can also filter content by type (text, video, or infographics…) or filter by time period. With time filtering, you can find the most popular content in the last 24 hours or the most frequently shared content in the past year.
Optimize visual content with links
This is advice on Social Media Marketing by Donna Moritz, founder of Socially Sorted.
Visual Content can serve as a gateway for more valuable content. When planning eye-catching content, engage the reader’s eyesight to post on social platforms. Think about how it can drive traffic back to your website, products, and services.
Link a short video of your website from your YouTube Account or from the link in the description of Instagram. And make sure you are providing valuable, expansive content around the video.
Maximize Twitter real estate with photos
According to Guy Kawasaki, the marketing director for Canva and an adviser to Motorola’s (Google) business. He said that: Twitter Real Estate will be optimized effectively with images. This is a way to help your real estate website reach more customers.
“On average, about 6,000 tweets are shared on Twitter every second. This corresponds to more than 350,000 tweets sent every minute, 500 million tweets per day, and about 200 billion tweets per year. ”
Adding visual appeal to your tweets is a very smart way to get your most important content noticed. You can add up to four images per tweet or a great picture if you want, depending on your purpose and choice. To add more photos, use the Twitter app because this feature is not yet available on any third-party website.
Convert content format
Syed Balkhi, the founder of WPBeginner, List25, and OptinMonster stated that: Over the past two years, I have converted the content in writing to various platforms such as YouTube… to increase reach and visibility.
Changing content format is not just related to videos. You can also convert excerpts from posts to images – which tend to be more interactive on Facebook. These images allow you to leverage the power of social networks like Pinterest and Instagram.
Create a complete social media channel plan
Joe Pulizzi, the founder of the Content Marketing Institute, said that creating a Social Media Channel Plan is extremely important. This is the next Social Media Marketing advice that we want to send to readers.
A lot of businesses will feel stuck at having to regularly publish content for all of their social media tools. Or worse, many businesses only create one type of content and then activate it on every social networking platform.
This action will greatly affect the effectiveness of the campaign. Therefore, a complete content publishing plan on all online information channels is essential.
Your goals will vary on each social platform. Therefore, the content you develop for those platforms also needs to be different. Here are the components for the content shaping plan on your channels.
{+} Channels (Example: Facebook, Youtube, Pinterest…)
{+} Audience (Who are you specifically targeting?)
{+} Goals (Sales goals, cost-saving goals, or are you trying to give customers a better experience?)
{+} Main content types (Text, video, map information?)
{+} Structure (What does the general article look like?)
{+} Melody (Playful, satirical?)
{+} Channel integration (How does this channel work with your other channels for maximum interaction?)
{+} Desired action (What user behavior do you want to achieve?)
{+} Editorial plan (Each channel needs its own content editing schedule.)
{+} And that’s exactly why Content Marketing is not so easy. But if you use social media correctly and skillfully, then the effect is great for you.
Distribute content consistently
The next is Social Media Marketing advice by expert John Lee Dumas, founder, and CEO of EntrepreneurOnFire.
One of the best ways to get high performance on social media is to create content that is interlinked and consistent with each other. But pay attention not to overlap.
In order to do this, you need to have a tool to manage all your posts in the media to help you easily grasp the overall picture of your Social Media Marketing strategy. From there you will easily plan and make timely adjustments to increase the performance of your Content Marketing strategy.
Edgar is a tool that allows you to create your own content categories, saving you the most time managing and monitoring your social media post types.
You can also schedule articles indefinitely. With support for scheduled posts, you will be more proactive in publishing and managing content in online media.
In addition, Edgar allows you to upload and edit custom images for posts on Facebook, Twitter, and LinkedIn.
Take advantage of the Hangout On Air feature
Martin Shervington, a Google+ Marketing expert, recommends that users make the most of Google Hangouts to run Social Media Marketing campaigns.
Social media success is often about talking to the right people. If you’re looking to build a list of potential audiences to reach the conversation, Google+ Hangout On Air (HOA) is a great suggestion for you.
Google+ Hangouts On Air is a feature that sets up a group chat for up to 10 people integrated on Google+ social networks. Besides, HOA also allows inviting an unlimited number of Google+ members to see that hangout.
You can imagine it as a live broadcast. In addition, this feature also helps you save the conversation and share it on other social networking sites like youtube…
The Google+ Hangouts On Air event feature helps you create private conversations with the right people and make a difference.
Use Hashtags strategically
Peg Fitzpatrick, co-author of The Art of Social Media and a strategic consultant on social media.
According to Peg Fitzpatrick, advice on Social Media Marketing: If you want to succeed with your social media plan, stop the hashtag tagging actions at random. Use hashtags throughout your campaign to get the best effect.
To make sure your hashtag has not been used for any other competitor’s campaign, check it on all channels before using it for your campaign. Then create a hashtag, follow and engage in discussions with readers.
To track your hashtag, use websites like Social Mention and Sprout Social. Use TwiPho to search for images with hashtags.
Check out how effective Pinterest is for your brand
Gini Dietrich, CEO of Arment Dietrich Group, offers advice on Social Media Marketing: I always believe that Pinterest is only suitable for organizations that sell products that are intuitive and popular (such as: fashion, food, and sports…), but a client recently proved me wrong.
A software provider organization – this is a relatively narrowly distributed service industry – has tested Pinterest’s effectiveness in communicating its specific category. They have pin boarded the board “pictures, videos, Powerpoint… related to the introduction of their brand and products”.
Apply and check that Pinterest’s effectiveness with your brand is as good as what they achieve.
Thank you for reading!
